Ultimate Digital Marketing Guide – Start Your Way With Google
Fact of Digital Marketing: When people think about expanding their services and products, they always rely on an advertisement. Because without advertisement, it is impossible to reach more people, build a reputation and get customers.
So nowadays online advertising is increasing rapidly and significantly. Companies are aware that online advertising is the only best option available today to reach more targeted customers.
Millions of dollars transactions are being processed every single day on the internet and advertisement takes the highest percentage of all other transactions. And in general, we call it Digital Marketing.
What is Digital Marketing?
Digital Marketing is the use of digital devices to promote products and services. Such devices are desktop computers, laptops, tablets, smartphones, smartwatches, and etc. So this means, your services and products will be delivered and shown to targeted people through these devices, so those targeted people will easily become customers.
Who is leading the digital marketing world?
In today’s digital marketing world, Google, the giant search engine company takes the 1st place. It is believed that Google is generating more than $100 million dollars of revenue per day through Google Ad. Thousands of companies are using Google and taking advantage of its huge ad market.
What’s happening in Google Ads’ Market?
Google has an online advertising platform called Google Ads. Advertisers can use this platform to promote their products and services or even personal messages to their targeted people.
The main key factor in digital marketing as well as in Google Ads is keywords.
What are the keywords in Digital Marketing?
Keywords are search terms or interest words used by millions of people every single day. Google is serving more than billions of search queries every single day. Advertisers use these keywords to reach to their targeted people. These keywords can be company names, places, questions, food services, and even the name of people and animals. For Example, “Facebook”, “Google”, “YouTube”, “how to grow hair fast”, “dog food near me”, “fast food near me”, and etc.
Let’s assume, you have a startup restaurant business called “ABC Fast Food”. Your restaurant is new and has a well-crafted delivery system. But it seems that the delivery service is not growing as expected because there are many food stores, restaurants, and cafes in your city already giving delivery services.
Let’s assume, you have a well-established company called “XYZ Consultancy Service”. Your company is one of the top 10 most known consultancy service providers in your city and the competition is already in a high state. But it seems other new companies are joining the competition and trying to take your place.
So, what should you do to take take the leading place, win in this competition, keep the leading position with you?
How can Google Ads help you to start growing your business?
It is simple! With $100 or even with just $50, you can run a campaign and get more targeted customers. It is all about “understanding keywords”. So, first, you start researching good keywords that can drive more traffic to your website. For this purpose, there is an integrated keyword researching tool already developed by Google in the Google Ads platform.
Let’s assume you have found the right keywords that are being used by targeted people or audiences. These keywords are “fast food delivery service in new york city“ and “consultancy service in new york city“.
So based on the above example keywords, there is a phrase “in new york city” at the end of those keywords. So that means, your ad will be delivered to the targeted people who search on Google looking for those services (as you mentioned) in the new york city. It is rare to find a person from China searching for services from new york city. So the phrase “in new york city” will only be used by a person who lives in new york city.
Cost Management in Google Ads
Your next task is to see how much these keywords will cost you. Because some keywords are too expensive and you should be careful when setting your ad limit. Otherwise, you will end up spending more of your money. Therefore, when you want to run a campaign on Google Ads, consider using these 3 stages one by one as I thought this strategy will save your money, time, and effort.
Stage 1 – Test LIVE Ad
This step allows you to analyse how your bisiness works with the digital marketing. If you believe that the cost of the keyword worth it, start with LIVE test ad with just $10 or $100 depending on your business type. Once you see some effects, like engagement with people, it can be a phone call or more traffic in your Analytics, you can go for the next step.
Stage 2 – Happy Ad
If you are happy with the result of the 1st step, you can launch the same campaign with more money and see the effects again. But this is NOT a test ad, this costs you maybe more than $200 or $500 depending on your business type. So you should only create a campaign if you believe that the 1st step made you happy.
Stage 3 – Continuous Ad
This is the final step. Once you see tangible and positive impacts led by your ad campaign, it is time to go for deep digital marketing which is to create more ads in order to reach more customers, build reputation, take the leading place, and win in the market whether it is local or international based on your business type.
Final Result – Using Google Ads
We have seen a good example in the above paragraphs. So based on those examples, after running an ad on Google Ads, you will start seeing traffic coming to your site from new york city. Which means more customers can find your services and products.
Google Ads helps you not only in growing your business, but it also allows you or the assigned person in your company to build the skill of digital marketing.
This guide was written by Ephrem at HABTAM.
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